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Inside The Stream

Inside The Stream

News:News Commentary

Inside the Stream – Apple copies Amazon‘s flywheel strategy but is far behind in CTV

Inside the Stream – Apple copies Amazon‘s flywheel strategy but is far behind in CTV

2021-09-16
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Apple is copying Amazon’s flywheel strategy, with heavy product placements in original Apple TV+ shows, meant to boost its ecosystem and core revenue streams. However, in the connected TV device market, it has lost heavily to Amazon despite having first-mover advantage.

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