Customer Journey Mapping Episode 3 - They've bought their tickets, they are on the way, are you ready? with Lois Honeywill and Karen Richardson
We've had a bit of a break but are back with a new series and this time we're looking at customer journey mapping. What is it? Why is it useful? When should I be working on it? All the important stuff gets discussed as we follow our customers through their journey to having a great experience in an attraction.
From buying tickets online and joining the queue to signing up for your newsletter and leaving a review, we look at all stages of the customer journey and what they meant to the wider business.
In this episode we are joined by Lois Honeywell and Karen Richardson as we discuss the overarching ideas of Customer Journey Mapping as we attempt to answer the question - The visitors are on the way, are you ready?
Lois Honeywill
Lois is Head of Visitor Operations at the V&A Museum, South Kensington welcoming over 4 million visitors each year.
Lois has held several senior positions in large scale operational roles combining her love for fashion design and history, with a professional interest in visitor attractions. Lois is passionate about developing and delivering exceptional experiences to a large and diverse audience (and shoes).
You can find Lois on LinkedIn https://www.linkedin.com/in/lois-honeywill-55859532/ and on Twitter @LoisHoneywill
Karen Richardson
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With huge thanks to our sponsor for this series Stephen Spencer + Associates without whom this would not have been possible.
Absolute huge respect and thanks to our great editor over at Joe Shmo Productions who you can find over on Twitter at... https://twitter.com/joeshm0
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