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The Cambridge Marketing Podcast

The Cambridge Marketing Podcast

Business:Marketing

Opinionated Marketers on: RESPONSIBLE MARKETING

Opinionated Marketers on: RESPONSIBLE MARKETING

2021-09-28
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Recorded at the height of the fuel supply crisis in the UK, this week our Opinionated Marketers consider what responsibilities marketers have in a climate like this one.  How do we market effectively, without adding to consumer panic - and what are the risks associated with doing so?  Kiran Kapur and Charles Nixon discuss with further reading here: https://www.bbc.co.uk/news/business-58709019

view more

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Opinionated Marketers on: PRICING
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Opinionated Marketers on: EUROPE
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Brand Management
2025-05-16 53
Opinionated Marketers on: CONSISTENCY AND CALM
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Digital Product Management
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Segmentation and Hyper-Personalisation
2025-05-02 61
Opinionated Marketers on: RESILIENCE
2025-04-30 49
Social Value
2025-04-24 120
Opinionated Marketers on: NAVIGATING TARIFF TURBULENCE
2025-04-23 38
Agency Relationships
2025-04-17 48
Opinionated Marketers on: THE ETHICS OF MARKETING
2025-04-15 34
Content Localisation
2025-04-11 41
Marketing in the Legal Profession
2025-04-03 56
Opinionated Marketers on: APRIL FOOLS
2025-04-02 40
The Museum of Brands - Part 2
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Exploring the Evolution of Iconic Brands at the Museum of Brands
2025-03-20 60
Opinionated Marketers on: RETRO MARKETING
2025-03-18 44
Exploring Cultural Nuances in International Marketing Strategies
2025-03-14 70
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