The economics and global implications of the French Google decision in ad tech

In this new episode, Mikaël Hervé (Vice President, European Competition Practice, Charles River Associates) explains the economics and global implications of the French Google decision in ad tech.

Read the transcript of this episode here

Video available on Concurrences Youtube channel

If you want to read more about this topic, check the Concurrences website (concurrences.com) where you can find all relevant articles:

- Antitrust concerns in Ad-Tech: formalizing the combined effect of multiple conducts and behaviours, European Competition Journal, Vol., No 2, 2021

- French Competition Authority, The French Competition Authority fines a Big Tech company €220 million for favoring its services in the online advertising sector in a first decision to look into complex algorithmic auctions processes (Google AdX / Google DoubleClick for Publishers), 7 June 2021, e-Competitions June 2021, Art. N° 101065

- Thomas Höppner, Max Volmar, Phillipp Westerhoff, The French Competition Authority fines a Big Tech company €220 million for abuse of a dominant position through self-preferencing in the ad tech industry (Google AdX / Google DoubleClick for Publishers), 7 June 2021, e-Competitions September 2021 - II, Art. N° 102324

- Christophe Lemaire, Alexandre Marescaux, Jurisdiction: The French Court of Jurisdictional Conflict rules that the Paris Court of Appeal has jurisdiction to rule on a decision of the French Competition Authority to publish a decision disclosing business secrets in spite of a classification decision of the General Rapporteur (Google), 5 October 2020, Concurrences N° 1-2021, Art. N° 99211, pp. 185-188

- Tim Kasten, The French Competition Authority issues interim measures requiring a Big Tech company to negotiate in good faith with press publishers the terms and conditions for the re-use of their content (Google), 9 April 2020, e-Competitions April 2020, Art. N° 94719

- Florence Leroux, Thomas Oster, The French Competition Authority imposes interim measures on a Big Tech giant to negotiate in good faith with press publishers and news agencies the remuneration associated with the use of their content based on transparent, objective, and non-discriminatory criteria (Google), 9 April 2020, e-Competitions April 2020, Art. N° 94979

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This podcast series has received unrestricted financial support from Charles River Associates. The opinions and judgments expressed by the speakers are entirely their own and do not necessarily reflect those of their institution/company.