How to Systematically Approach Competitive Objections

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Erin Neal Enterprise Account Executive at Klue. Erin explains how to systematically approach objections to win customers who are talking with the sales team. The approach taught in this episode shows how to be collaborative rather than combative when approaching objections. Erin and Rebecca also cover how to provide sales with the tools they need to be successful in their objection handling with prospects.

Klue is company that provides market and competitive intelligence software that enables competitor research and delivery of sales battlecards to B2B Sales teams.