David Brier is Google’s #1 Rebranding expert, he’s the Slayer of the Mundane, the Liberator of Awesome, the Author of Amazon’s Branding Bestseller “BRAND INTERVENTION” responsible for nearly $2B in sales, and is this week’s guest on American Real TV. In this episode, we sit down for an in-depth conversation about branding, and how he applies his brand intervention techniques to his clients and their business.
SHOW NOTES:
- David’s 40 years in the branding space.
- The rebranding mindset.
- Having site of the bigger picture when working with his clients.
- How many people are actually making a difference in the world?
- Davi’d concept of humility; derived from lowly, unworthy, dirt.
- The difference between empathy and sympathy.
- David’s book; Brand Intervention: 33 Steps To Transform The Brand You Have Into The Brand You Need.
- Entitlement.
- David’s introduction to art and his early career.
- The importance of color.
- Brands and icons.
- “Neither coffee nor branding work when diluted.”
- The rebrand and the honest assessment.
- Why, how and what void are you filling; and what dots are we connecting.
- American Real’s brand example.
- How David created his own brand.
- Budgeting the rebrand.
- David’s failures.
- The value of LinkedIn.
- David the coach; from macro to micro.
- David Brier’s legacy.
- David’s website: risingabovethenoise.com
- Buy the Book: https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1584893125&sr=8-1
- Roger L. Brooks is the founder and host of American Real. Get his latest book, "The Power of being Rich: 10 Essential Steps to Manifest What You Already Have" by clicking on this link: https://amzn.to/2TN0sFr
Do you need a hand sorting through some uncertainty? Are you craving some accountability in your life? If you answered yes, book a call on Roger's calendar to see if he can help: https://calendly.com/americanreal/20min
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AMERICAN REAL
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