Hello lovely welcome to another episode of Rachael Academy Podcast.
An economic downturn is a phase of the business cycle in which the economy as a whole is in decline.
This phase basically marks the end of the period of growth in the business cycle. Economic downturns are characterized by decreased levels of consumer purchases (especially of durable goods) and, subsequently, reduced levels of production by businesses. While economic downturns are admittedly difficult, and are formidable obstacles to small businesses that are trying to survive and grow, an economic downturn can open up opportunities.
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