E35: Rajiv Lamba - Building SAAS in SEA, Asia SAAS vs Western SAAS, Sales Cycles, and Product Iterations and more!
Rajiv Lamba has worked in Southeast Asia, mostly Indonesia, for more than a decade. After his first successful exit he decided to roll the dice again and embark on a new business in market research and eventually founded a competitor to the famous Qualtrics survey company, SurveySensum. After getting to Rajiv and the companies he founded, we dive into the world of SAAS. We discuss the differences between SAAS in the East and West, product iterations in SAAS, how to sell SAAS, and ultimately what it takes to be successful in B2B SAAS in Asia. If you need to learn about SAAS or get caught up with the space this is an episode for you.
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