Dr. David Cleveland, Environmental Studies Program, University of California, Santa Barbara

Dr. David Cleveland and his students at the University of California at Santa Barbara set out to research the way locally-grown food is consumed in Santa Barbara County. They discovered that Santa Barbara is feeding just about everyone but itself, and that a good amount of what gets shipped out comes back via warehouses in northern and southern California among others. David saw this as just one signal of what’s broken in the American and international food system. But as he continued his line of thinking, he made another key discovery that evoked lots of comments on Huffington Post — and not from the folks you might suspect. David’s been featured on Freakanomics Radio and in a story by Barry Estabrook from The Atlantic, who coined the term The Santa Barbara Syndrome, referring to the 99 percent-out, 1 percent-in phenomenon.

Daniela Soleri, David A. Cleveland and Steven E. Smith: Food Gardens for A Changing World

Website: cleveland.faculty.es.ucsb.edu