US Navy Veteran Viola Carmona is building a huge business around homeownership for first-time homebuyers! She went to market originally to provide leads to larger mortgage companies. She saw an opportunity to serve an underserved community and do it using cutting-edge technology. She has taken a marketing company into a tech startup! Amazing how she uses being underestimated (woman, veteran, Black/Latina, LGBTQ, & solo founder) as fuel.
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