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Circana Growth Insights

Circana Growth Insights

Business:Marketing

Supporting SNAP Shoppers

Supporting SNAP Shoppers

2021-12-09
Download

Toss out your misconceptions that Supplemental Nutrition Assistance Program (SNAP) participants are all low-income and only looking for the lowest price. Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, reveals critical insight – including the value to retailers and brands – of SNAP shoppers. Learn how retailers and brands can innovate with education, shopper engagement and meal-occasion bundling.

view more

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