Rewind - Consumers and Emotional Connections with Gabor George Burt

Several years ago we sat down with author and lecturer Gabor George Burt to chat it up about his book Slingshot and how businesses can get consumers emotionally attached to their product and service. While all of this deals with building solid relationships and sounds easy...there is a method. This piece aired this past Sunday on News/Talk 1540 KXEL in case you missed it.  Step into our Way-Back Machine for this conversation: 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.