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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

Ad Spend a Year Into the Pandemic, YouTube Suggests Products and the Ad Value Exchange | Apr 6, 2021

Ad Spend a Year Into the Pandemic, YouTube Suggests Products and the Ad Value Exchange | Apr 6, 2021

2021-04-05
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On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
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