It's no secret that your about page is one of the most important parts of your website. It gives people a window into who you are and what you stand for, but also serves as an opportunity to convert visitors into email subscribers or customers.
Check out this conversation between Matt and Reese about how to plan, structure and write copy for your about page. It’s more important than people give it credit.
Reese is an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing. Today she helps eCommerce brands quadruple their monthly revenue with website conversion optimization and email automation.
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