S4E9: What Does TRUST Have to do with the Boardroom?

When the organization has high trust, customers prefer to buy from it, even at higher prices. The employees are less stressed, more engaged, and more satisfied with their jobs. They are capable of conducting a constructive disagreement that leads to creativity. Those high trust companies are more innovative and productive. Projects are completed on time and budget 45% more than low-trust organizations. They deliver 5 times higher profits and 286% higher shareholder returns. It’s all good. But what does that have to do with the board of directors? In this episode, I will give you 4 ways in which the board can influence the level of trust in the organization, for better or worse.