Product marketing has evolved from a task management role to a strategic role in an organization. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Steve Gaylor about what it means to be a product marketer in 2022. They discuss:
The responsibility of moving into a strategic role.
The relationship between execution and strategy.
The power behind knowing which activities and tasks to stop, not just what to start.
How to think about buyers journey differently for renewals versus new customers.
Market This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.