The Passle Podcast - CMO Series
Business:Marketing
Episode 30 - Norm Rubenstein of Zeughauser Group on the evolution of law firm marketing
Even before the events of the last couple of years, law firms have seen a shift in the role and importance of Marketing and Business Development.
Our guest joining us on this week’s edition of the CMO Series has a deep understanding of this shift. Ali Bone welcomes Norm Rubenstein, Partner at Zeughauser Group, to discuss the changing role of marketing and BD in law firms and how firms are reacting to the accelerated changes prompted by the events of the last few years.
Ali and Norm discuss:
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