Episode 239: Author Spotlight: Meet Elaine Pofeldt

 

This week's episode is all about author Elaine Pofeldt and her new book "Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness". Join the conversation by adding your thoughts in the comments below!    

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Meet Elaine Pofeldt 

Elaine Pofeldt is an independent journalist who specializes in small business and entrepreneurship. She is the author of Tiny Business, Big Money for W.W. Norton & Co. (February 15, 2022), a look at how seven-figure businesses with small teams are reinventing the small business landscape, and The Million-Dollar, One-Person Business (Random House), a guide to how solopreneurs are breaking $1 million in revenue in businesses with no employees except the owners. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business, and many other business publications. She has contributed to the Economist Intelligence Unit. She is also a ghostwriter/collaborative editor.

As a senior editor at FORTUNE Small Business, where she worked for eight years, Elaine was twice nominated for the National Magazine Award for her features and ran the magazine’s annual business plan competition. Elaine graduated from Yale University with a BA in English. She lives in New Jersey with her husband and their four children and in her free time enjoys taekwondo, yoga, and kickboxing. Follow Elaine on Facebook, Instagram, LinkedIn, and Twitter. 

Tiny Business, Big Money is a must-read for any entrepreneur who wants to keep their company lean and profitable. This book will help you on your small business journey. Micro-businesses, or one-person businesses with no payroll and very limited overhead, are the ultimate entrepreneurial dream. With minimal start-up costs, low risk, and the ability to scale on your own terms, these small business models are incredibly appealing for entrepreneurs who want to escape traditional corporate ladders or self-employment models that require hiring a team. The problem is that there is very little information out there about how to build one successfully. When you try to Google "one-person business" or "microbusiness," you get results on solo freelancing or microloans—not the kind of advice you need if you want to take your business to $1 million in revenue. That's where this book comes in. Buy your copy today!  

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