Why Marketing Is Still Underrated?- JC Grubbs - Episode #35

JC Grubbs founder and CEO of Tandem, formerly known as DevMynd. Tandem is an end-to-end product development and innovation firm with services including business strategy, user research, UX/UI design, product management, software development, hardware design, and managed services.

 

Discussion Points:

• What myth or bogus strategy do you want to bust?  2:42
• How do you generate the leads? 9:20
• What are some of the marketing tactics that you guys have found? 12:05
• What percentage of time do you usually spend on building networks and connections? 16:53
• Give us a little rundown on your hiring model. 28:55
• Do you have any tricks and tips for cultural building within an agency? 35:19
• What is the best part of running a business? 43:52
• How did you get into this business? 46:40
• Can you tell us the story of where you started to get into the agency world? 52:00
• What keeps you up at night? 57:42

 

Takeaways 

• We choose to compete against the client as opposed to competing against a competitor. In fact, we're choosing to compete against the client's understanding of how we would solve their problem. And that's the challenge for us in the process of closing a deal.
• You can get a lot of bang for your buck, if you're just giving people a little bit of attention, here and there.
• My goal always was, Can I meet one new person a week? Yeah, you know, one new person a week and one person I haven't talked to for a while and re-engage with them - Jessie
• It might sound harsh, but if somebody really isn't valuable, don't just move on. There are people out there that end up really just being time thieves. And you spend a lot of time that is just not valid. 
• There are people out there that end up really just being time thieves. And you spend a lot of time that is just not valid. And as you progress through your career, you build this sixth sense of like, Oh, I've met this person and they're a nice human being, but in the context of business, they're not going to be helpful but they're going to keep wanting to take. And you need to move on to another relationship where there's both give and take.
• If somebody is at the company, and isn't the right fit for our clients, for our values, for the way that we want to work, we're both doing each other a disservice by not disengaging from that relationship.
• The kindest thing to do sometimes is to disengage. 

 

Links 

• LinkedIn: https://www.linkedin.com/in/jcgrubbs/
• Instagram:https://www.instagram.com/thegrubbsian/
• Company website: https://madeintandem.com/

 

Busted Myths:

• Sales is Overrated and Marketing is underrated