Even if it doesn’t feel like a massive responsibility, being a healthcare professional on the internet means something to consumers. This week we’re discussing a recent encounter Mandy had with a physician on Instagram, and it led to a lot of great lessons!
This person was talking about their personal feelings, their personal experiences, but they definitely carried some weight, because she was “Dr.” on her profile.
It’s probably due to consumer bias, but consumers of social media assume you know more than they do about a topic when you share about it. Even if it’s just a personal opinion or anecdote! Yikes!
It’s new to us to have so much access to so many healthcare professionals, so it’s understandable that it will take some time for all of us to learn how to navigate healthcare content on social media. It’s interesting to watch it evolve.
Do you follow some favorite healthcare pros on Tik Tok or Instagram?
Ever find yourself buying their recommendation or reading the books they're reading?
Interesting, huh?!
Medical influencers - there are for sure pros and cons to these online relationships!
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