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Inside The Stream

Inside The Stream

News:News Commentary

NBCU Shoppable TV and Netflix versus Disney+ on social media

NBCU Shoppable TV and Netflix versus Disney+ on social media

2022-03-24
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Are NBCU Checkout and Shoppable TV a better approach to TV commerce than ‘90s era interactive TV? And will it work on Peacock? New data shows Disney+ is better than Netflix at generating social buzz.

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