We are in the business of listening. There’s nothing more exciting than having a conversation with someone passionate about their business, learning their story, where they came from, where they want to go, and sometimes, what challenges they’re facing in the interim as well. Through listening to CEOs, we build relationships, and, over time, we occasionally find that there’s an appropriate way for our Fractional CMOs to provide strategic support through our on-demand or roundtable services.
Maybe you have a marketing department, and maybe you don’t. Maybe you have a CMO, maybe you don’t; the people who come to us tend to be business owners at mid-size businesses, SMEs and scale-ups. While we do work with large enterprises, most of these have the bench strength that means they don’t need our support- the exception being the need for an outside perspective on particular challenges.
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