Building Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesale
Erika Cottrell is the Vice President of Marketing for Harbor Wholesale. Erika has extensive experience building beloved brands with inspired marketing and innovation that consumers, customers, and employees love. She is a consumer-centered leader leveraging entrepreneurial, mid-size, and Fortune 500 experience to lead the strategic planning, development, and execution of a company’s business objectives.
Previously, Erika was the General Manager of the Coffee Solutions Group for The Middleby Corporation and the Vice President of Marketing in the Consumer Foods Division for The J.M. Smucker Company.
In this episode…Running a national CPG brand and a distribution company seems like two different playing fields — but they might not be as different as you think.
Managing both types of companies requires strong leadership skills, authenticity and genuine concern for employees, and knowledge about the ins and outs of a business. What other skills are necessary to run two different types of companies? Erika Cottrell is here to tell you.
In this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker’s helped her grow Harbor Wholesale, how she helped Smucker’s smoothly integrate two companies after an acquisition, and why she loves working at Harbor Wholesale.
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