Writing for the Relationship with Amy Knightley
Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content.
Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :)
We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content?
Amy gives us some really solid tactics and strategies we can put to work right away!
Amy's book reco: great on the job by Jodi Glickman
We are "Making a Marketer"... in all ways. Check out episode 102 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
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