Episode 3 - Member Storytelling: The Value of User-Generated Video Content for Associations

Let’s face it, the way associations acquire members has changed immensely in recent years. So, in this episode, we provide ways to boost acquisition and loyalty by letting members talk about their positive experiences. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. We chat with Joel Resnik co-founder and chief revenue officer of Gather Voices, about humanizing your association through UGC. 

 

Show notes

At 3:15, we discuss 15 Content Ideas to Generate Customer Loyalty (And Signs It's Working), from Forbes