In this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts.
Ruth regularly blogs at https://www.cultureforhire.com , be sure to follow her on Twitter @ruth_hartt or find her on LinkedIn for constant insights and surprises for JTBD marketing in the artworld.
Referenced on the show:
Innovator’s Solution, Clayton Christensen
Competing Against Luck, Clayton Christensen
Demand-Side Sales, Bob Moesta
Art of Relevance, Nina Simon
Nina Simon Art of Relevance Ted Talk
Marketing Rebellion, Mark Schaefer
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