Podbean logo
  • Discover
  • Podcast Features

    Your all-in-one podcasting solution.

    Podcast Studio

    Easy-to-use audio recorder app.

  • Livestream

    High-performing audio live, without limits.

  • Podcast App

    The best podcast player & podcast app.

  • Ads Marketplace

    Join Ads Marketplace to earn money
    through sponsorship on your podcast.

    PodAds

    Manage your ads with dynamic ad insertion capability.

  • Patron & Paid Content

    The seamless way for fans to support you directly
    from your podcast.

  • Apple Podcasts Subscriptions Integration

    Effortlessly publish and manage exclusive episodes for your
    Apple Podcasts subscribers directly from Podbean.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
    • Live Stream
    • PodAds
    • Podcast App
    • Podcast Studio
  • Monetization
    • Premium
    • Patron
    • Apple Podcasts Subscriptions Integration
    • Ads Marketplace
  • Enterprise
  • Pricing
  • Discover
  • Log in
    Sign up free
Product Chats Podcast

Product Chats Podcast

Business

Pricing Case Study: When Will You Unsubscribe to Netflix?

Pricing Case Study: When Will You Unsubscribe to Netflix?

2022-04-15
Download
“It wouldn’t surprise me if these latest price increases won’t work out as well as previous ones,” - Mark Stiving
 
This is part one of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.
 
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Mark about the streaming wars and more importantly, subscription-model pricing.
 
Netflix increased its pricing at the start of 2022 by $1 - $2 per month depending on the selected plan. Additionally, they are testing how to charge more for “sharing” accounts with friends and family who live in different places.
 
They discuss:
  • How do we get different customers with different willingness to pay to still buy our product?
  • The risk of offering ad-supported cheaper versions
  • Why “good, better, best” options work so well in subscription services
Want to Learn More About Pricing Strategies?
Pragmatic Course: Pricing | $1,195
Learn more about pricing segmentation in the Price course. You’ll also learn how to determine market value and how to maximize your profit while minimizing discounting.
You’ll be introduced to several pricing tools including:
  • Product Portfolio Worksheet
  • Isoprofit Tables
  • Pricing Ownership Matrix
  • Value Matrix
>> Enroll Today

Pragmatic Learning Network: Accelerate Your Subscription Business | $500
Pricing expert Mark Stiving brings his expertise on subscription models to our Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth.
In this self-paced course, students will learn:
  • The three revenue buckets and how they drive prioritization
  • The three levels to pull to create and capture more value
  • Which growth strategies are best based on the life cycle of a product
  • The four ways to grow revenue from a single customer
>>Enroll Today
view more

More Episodes

Applying the Pragmatic Framework to Internal Product Management
2023-09-21
Why Knowing When to End a Product is as Important as Knowing When to Begin
2023-09-15
A New Way of Thinking About Market Segmentation
2023-09-08
PMC VIII Certified: How Completing Pragmatic Product Courses can Elevate Your Career
2023-09-01
Generative AI as a Collaborative Partner for Product Professionals: A Conversation with Will Scott
2023-08-25
The Evolution of Pragmatic and Product: A Reflective Conversation with Rebecca Kalogeris
2023-08-18
Let’s Talk Pricing Fences: A Chat with Mark Stiving, the Pricing Pro
2023-08-11
AI for Product Innovation: Promise and Pitfalls
2023-08-04
Transform Your Product Strategy with AI
2023-07-28
Stop Using These Phrases Today
2023-07-21
Don’t Use a Freemium Pricing Strategy and Other Lessons with Dan Balcauski
2023-07-14
Decoding Customer Satisfaction with Evan Klein
2023-07-07
Throwback - Too Much too Soon? - Subscription Models and Revenue Retention
2023-06-30
Mastering the Voice of the Customer: A Conversation with Aneri Shah
2023-06-23
The Power of Curiosity and Market Research
2023-06-16
Decoding Data-Driven Decisions with Paul Meresanu
2023-06-09
How to Build Roadmap Alignment
2023-06-02
In the Sales Trenches: How Product Marketers Build Credibility
2023-05-26
Throwback - From Roadmap to Revenue
2023-05-19
Tested Strategies for Raising Prices and Increasing Revenue for Products
2023-05-12
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Patron Program
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a podcast
    • How to Promote Your Podcast
    • How to Use Group Recording
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podcasting Smarter
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2023 Podbean.com