Business for broadcast with Ben Bergman

Writing a business story for broadcast is tricky, as your audience may be distracted with other things in their lives. So your delivery style is different from traditional print journalism. In this week’s How to Cover Money podcast, co-hosts Micki Maynard and Mark Remillard talk with senior business reporter, Ben Bergman from KPCC Los Angeles about how to cover business journalism as broadcasters. Ben Bergman of KPCC grapples with a unique issue covering business for broadcast. “We’re always told in radio, ‘don’t use any numbers. Take the numbers out of your story.’ And of course what is business about but numbers?” asks Bergman. “So the challenge is having enough numbers to have the heft of your story, but also make it interesting.”