It’s One Thing to Be Able to Collect Data, Another to Predict It, and Yet Another to be Able to Use it Realtime (w/Woody Klemmer, Bill Conners at ForMotiv)

Bill Conners is the CEO and Woody Klemmer is the Head of Growth at ForMotiv, a behavioral intelligence platform that helps insurance carriers predict user intent, in real-time, by analyzing digital body language as users engage with insurance applications and claims forms. 

ForMotiv uses Java snippets that embed in tags or source code to collect data at-scale, so know which behaviors are indicative of certain outcomes, which are the good and bad customers, and provide insurers these insights in real-time. It's taken four years to perfect, but similar to Netflix each user's experience can be tailored to see the 'right' products and experiences. It can also detect which customers have not been transparent about their health conditions or can help reduce fraud losses.

The company has a fun widget on its website to 'spot the real fraud' using gut instinct versus data analysis, you can try it at https://formotiv.com/insurance-fraud-detection-solution/. 

Prior to ForMotiv, Bill was an early employee at Relay Network a mobile messaging platform that works closely with healthcare payers, banks, and telecom companies and Woody founded GladlyDo, an on-demand odd job & staffing app connecting college students with gig work.

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