Dan Adams is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth. He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame.
Dan is a teacher to thousands of innovation practitioners, has coached hundreds (if not thousands) of innovation projects, and is the chief architect of Blueprinter® software – the tool that helps novice Voice of Customer practitioners to be as effective as experts, and helps experts to be as effective as masters.
Referenced on the show:
New Product Blueprinting, Dan Adams
The Child Influencers, Dan Adams
The Discipline of Market Leaders, Michael Treacy
The Spin Selling Handbook, Neil Rackham
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