Young entrepreneur Ellen Mooney talks fashion and her own approach to branding and marketing

Covid lockdowns had their downsides, there’s no denying it, but for twenty-five year old Banbridge designer Ellen Mooney the solitude inspired her to be creative and do something positive.

Ellen, who studied fashion design at University, dusted off her sewing machine and began creating her own brand of quirky hair scrunchies.

Demand grew rapidly and before long Ellen had progressed from scrunchies to sweaters and was growing her own streetwear brand ELN.

Functional, sustainable and extremely fashionable, Ellen tells us about the factors that are most important to her brand.

We talk fast fashion and influencer culture as Ellen explains the societal trends that shaped her vision, for not only the clothing line, but her own approach to branding and marketing.