Building Your Customer Master Plan, Marketing 101 w/ Chloe Thomas - Episode 291 - Lunch With Norm

On today’s Lunch With Norm, we talk with eCommerce Strategist, Chloe Thomas, about building your customer master plan. In this episode, learn about Chloe's “Customer MasterPlan” model. and find out how it changes the way you approach your growth, strategy, and marketing! We also talk about how you can use it quickly to help you find the gaps in your marketing activity. Chloe is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimizing Podcasts. She has been in eCommerce since 2003 and has been named in the Top 30 eCommerce Influencers in 2021 by Scurri. Her podcasts are also regularly included in lists of the top eCommerce & marketing podcasts in the world.

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In this episode, eCommerce strategist, Chloe Thomas is here to talk about building your customer master plan. We unpack this masterplan and how it can change the way you approach your growth, strategy and marketing for your Amazon & eCommerce business. Chloe is a best-selling Author, International Speaker, and host of both the eCommerce MasterPlan AND Keep Optimizing Podcasts.

This episode is brought to you by Startup Club.