I hate to break it to ya, but you don't need to be a brilliant fitness guru with decades of experience to make a lot of money coaching and helping people. In fact, there's a good chance that your continuing coaching education is making you seem less appealing, less approachable, and much less welcoming to potential clients..
You need to learn more about MEETING PEOPLE WHERE THEY ARE in their LIVES, not just in movement. Nobody cares how smart you are. They only want to know that you understand them & the things they want to accomplish; and that your services can help get them there.
Does your auto mechanic advertise that they're smart enough to figure out the problem? Nope..
Why not?
Because clients assume that you know what you're doing. They just want to know what you can do for THEM.
That's it.
So get over yourself.
Quit worshipping whoever the current most popular insta-fitness-guru or expert is catching your attention..
Remember, people who coach coaches are trying to attract COACHES.
Mimicking their style of communication will NOT attract regular folks the same way it attracted you. Because they are NOT fitness professionals like you.
If your business isn't earning for you what you wish it was, then maybe learning more about muscles and their fancy names is NOT the solution to your problem. Maybe you should look at the real problem, and try to solve it.
So quit hiding in your business. Start working on the actual problems you need solved.
We're here for ya.
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