Business
15: Jimmy Hobson — Increasing My Business by $62 Million in Production in 3 Years
Jimmy Hobson is confident in his abilities as a mortgage broker for a reason.
“If you get approval from me, you’re buying a house,” he said. “I’ve had one deal not close since January of 2019.”
Things weren’t smooth sailing at first, though. Having supported two kids as a single parent on his jobs as a car and Medicare salesman, he ultimately made the switch and got his license as a broker in 2016. He started generating leads, and at first, “it was ugly.” But the tides did turn. In 2018, he did $11 million in production. In 2019, that number became $37 million, and last year it was $73 million. This year, he’s expecting to bring in between $80-90 million in production — all from his wife’s six-by-six foot craft room.
On this episode of the Loans on Demand Podcast, Luke and Jimmy talk about what, exactly, helped him turn those tides and why being a “little rough around the edges” has (literally) paid off.
What You’ll Learn:
- Why Jimmy thinks it’s essential as a broker to be “obnoxious” on social media
- How he taught himself the business after a career in car and insurance sales (and how mentors helped)
- Why the “whip effect” is part of what’s made him successful
- And much more!
Favorite Quote:
“That’s what frustrates me, is I look at these guys that have 15 to 20 years in this (business), these guys and gals, and they have 1,500 people. I’m like, how are you not doing $100 million a year in your sleep? Why would you pay for ads for more people when you’ve got all the people you need?”
— Jimmy Hobson
Connect with Jimmy:
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
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