It’s no secret that data and analytics can be used to create a competitive advantage for almost any modern business.
In fact, the customer data you capture in the course of doing business is one of the strongest differentiators between you and the competition.
So, how do we build an organisation that is capable of both producing and consuming truly differentiating data products?
It’s not enough to just have a great analytics team that is capable of producing high quality work. We also need an organisation that is able to consume this output, however advanced it might be.
Back by popular demand, analytics executive and author of ‘Building Analytics Teams’ John Thompson is returning to Leaders of Analytics to talk about the future of analytics leadership.
In this episode, we discuss:
John on LinkedIn: https://www.linkedin.com/in/johnkthompson/
John's book 'Building Analytics Teams': https://www.packtpub.com/product/building-analytics-teams/9781800203167
Defensive vs. offensive data & analytics: https://hbr.org/2017/05/whats-your-data-strategy
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