Andy Hebrard brings a different perspective to our Branding 101 campaign as an owner of his own business in the turf industry. Andy gives us insight on how he brands his social accounts to represent his business with the perfect blend of professionalism and personality. Whether you're a crew leader or vendor, Andy's takeaways are applicable for all. Here's what you'll hear in this week's #GroundskeeperChat:
- The importance of authenticity in branding
- How to utilize different resources/teachings to find the right practices for you
- The importance of delivering on what you say you're going to do
- How branding can impact your reach as a groundskeeper and business owner
- Lastly, the importance of visibility for Athletic Applications