S6E6: Can You TRUST a Partner?

A 2020 article claimed that 70% of business partnerships fail. Different reasons are given, but the main one is that trust breaks down. A business partnership is an intense environment to test trust. Unfortunately, so many of us enter business partnerships without first thoroughly analyzing whether we should trust our new partner, and don't build the relationship in a way that will build trust. Often, there are severe consequences to the breakdown of that trust, both financially and emotionally. This episode addresses the relationship between trust and partnerships, how you can determine whether you can trust your partner, and how to build trust into a business partnership from the beginning (hint: it's not the contract you put in place).