PH. Creative - Bryan Adams
“Brand is nothing more than the endeavor to humanize a corporate entity.” Bryan Adams
How do you cultivate a powerful employer brand that attracts and retain top talent?
Every company has an employer brand regardless of whether there is deliberate effort towards it or not. This is according to our guest today, Bryan Adams, who also notes that by deliberately building an employer brand to be proud of, a company gets to control and positively change the dialogue surrounding the company, ultimately ensuring higher talent acquisition and retention.
Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. Ph. specializes in building world-class employer brand, EVP and talent engagement strategy for companies such as Apple, American Airlines, British Telecom and Virgin.
Bryan is a specialist speaker and a 2x best-selling author of ‘Getting Goosebumps’ (2015) and ‘Give & Get Employer Branding’(2020). He is considered a prominent employer brand thought leader and his creative, unconventional, and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.
In today’s episode, Bryan talks about the importance of employer branding, especially considering the changes that continue to be witnessed in talent pool.
Getting Goosebumps: A pragmatic guide to Effective Inbound Marketing and Talent Attraction
Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
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