One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona?
How does the consumer ultimately have a positive experience with your brand and make the decision to buy?
This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.
Cannabis Marketing Association: CMA Website
Contact us: info@marketingcannabis.org
Instagram: CMA Instagram
Facebook: CMA Facebook
Twitter: CMA Twitter
Linkedin: CMA LinkedIn
Rick's LinkedIn: Rick's LinkedIn
Lucid Green: Lucid Green Website
Create your
podcast in
minutes
It is Free