Social Genius brought to you by Drunk On Social-How Mortgage Lenders Created A Huge Following On Tik Tok!- EP 72

How Mortgage Lenders Created A Huge Following On Tik Tok!

On this episode, Jeff has friends in the industry joining the show, with a pretty awesome story to share- The Mortgage Mentor on TikTok aka Rebecca Richardson as well as the Mortgage Creator who used to be ‘Mortgages Are Boring” aka Nate Fain. Both of them have grown big audiences and are doing some big things with TikTok  and other platforms too. Don't miss their valuable insights and strategies!

Episode Highlights:

• Rebecca introduces herself and shares when she started doing video content. She asked her teenage daughter to show her how she could use TikTok as an editing tool and was then blown away by the engagement she received when she started to post.
• Jeff asks Rebecca how TikTok reached out to her and what it was for.
• Rebecca shares how she was a part of a creator group called “Learn On TikTok”.
• Nate introduces himself and shares how video content has evolved for him.
• Addressing the elephant in the room and speed was a part of Nate’s early contentstrategy; He explains what it looked like early on on Facebook.
• Nate shares his story of how TikTok started for him. His second or third video blew up! He was already pleased with tons of views and then he woke up and had 25,000 Followers overnight. He shares how he leaned in to it and kept creating.
• Nate got his first deal with TikTok in July of 2020 and from there it has been a party ever since.
• Jeff asks Rebecca if she had one specific video that changed her trajectory at all.
• Building a community versus chasing virality…what does it look like?
• Jeff asks Rebecca and Nate to share what their take is on what kind of mixture of content do they suggest to people trying to build a following?
• What is the importance of personality in your content?
• Nate talks about the work of the algorithm.
• People want to do business with people. What does niche really mean if you’re not capturing people?
• Jeff talks about how real estate agents are the worst spammers ever. How do you stay away from doing that?
• Jeff talks about how the three different companies came together to be a team in Rebecca and Nate’s story.
• Nate has always been a huig believe in surrounding himself with people who are like minded, better than him in a lot of ways, and will hold him accountable. What makes a really good team and how does it functionally work?
•  Nate explains how their work model is very “2022” and why they enjoy their structure.
• Rebecca talks about the balance of being relatable and polished and how she uses different formats.
• Jeff asks Nate and Rebecca what their cadence is for posting.
• Quality and quantity: are they at a tension?  Rebecca and Nate weigh in.
• What about personality tests?
• Jeff talks about niche and growth and asks Rebecca and Nate to share their advice on what someone would need to join their team or emulate what they are doing?

Resources Mentioned:

• Business Video School: https://www.bizvideoschool.com/

• Drunk on Social Website: www.drunkonsocial.com

• Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 

• Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ 

• Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 

• Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 

• Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 

• TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
• Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
• Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
• Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

Rebecca Richardson's Socials:

https://www.instagram.com/the.mortgage.mentor/

https://www.tiktok.com/@the.mortgage.mentor

https://www.youtube.com/channel/UCYv24_YdAgmcAj3rokDAcbA

https://www.facebook.com/rebeccawalshrichardson

 

Nate Fain's Socials:

https://www.instagram.com/themortgagecreator/

https://www.tiktok.com/@themortgagecreator

https://www.youtube.com/c/MortgagesAreBoring

https://www.facebook.com/NateFain

 

Nate Fain's TikTok Commercial Spoof:

https://www.tiktok.com/t/ZTRBLn9MR/?k=1

 

VA Loan Lady's TikTok

https://www.tiktok.com/@thatonedamnginger