DTC Challenger Brand Strategies with Daniel Doll, President and COO of SoapBox Soaps and Bushwick Kitchen and Matt Kovacs, President Blaze PR E138
Challenger brands must be different, better, and special and hold that perception with the consumer. Commodities are in a race to the bottom, according to Daniel Doll, COO of SoapBox Soaps and Bushwick Kitchen. Daniel is a DTC expert and has built an infrastructure allowing their organization the flexibility to acquire brands and integrate them into a proven, successful DTC model (direct to consumer). Matt Kovacs, the President of Blaze PR, works with Daniel and other lifestyle brands to generate great PR and drive consumer awareness. Join Matt and Daniel today as they discuss the DTC strategies for two popular brands, SoapBox Soap (A social mission company) and Bushwich Kitchen.
Connect with Daniel: https://www.linkedin.com/in/danieldoll/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
SoapBox Soap: https://www.soapboxsoaps.com/
Bushwick Kitchen: https://bushwickkitchen.com/
Blaze PR: - http://www.blazepr.com/
About your Host Tony Moore and the Winning at Work podcast:
Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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