Growing a female-led sports tech company in a male-dominated industry - The Smarketing Show Ep 114
Shannon Ferguson is changing what is means to be a sponsor and a fan of sports teams in 2022. In this episode of The Smarketing Show, Co-Founder and CEO of FanSaves Shannon Ferguson discusses her experiences growing a sports tech company as a woman working within a male-dominated industry. Join Melissa Theriault to learn about the emerging landscape of digital diversity in the sports-tech world.
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