Your totally different, better, and special brand is killing it in the local marketplace. Everyone loves it! Now what? Get it into distribution!
Richard Byers, the Divison President of Cash-Wa joins me to discuss how to get your totally awesome brand into a distributor. Discover the strategies established and start-up brands use to grow revenue through a distributor partnership.
- What's in a name?
- How does a distributor decide what products and brands to offer the marketplace?
- 30,000-foot view of the operation workflow
- Adding new brands and products ~ strategies ~
- Category Managers
- Consultants VS Salespeople
- How many SKU's for the same food?
- Trends in food
- Brand new Cash-Wa white-labeled product unveiled here for the first time!
Connect with Richard: https://www.linkedin.com/in/rbyers/
Cash-Wa: https://web.cashwa.com/
About your Host Tony Moore and the Winning at Work podcast:
- Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
- Join me on my mission to discover what makes these companies different, better, and special.
- Episode 140 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
- Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE