The Passle Podcast - CMO Series
Business:Marketing
Episode 60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm
Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and business development activities. But with more data available than ever before, creating and implementing an effective strategy can be daunting.
Someone well-versed in utilising data to influence the direction of the firm is Mike Mellor, Chief Marketing & Business Development Officer at Pryor Cashman. Cam Dobinson is lucky enough to talk to Mike about why he is so passionate about data and how it has influenced his work at Pryor Cashman.
Cam and Mike explore:
Create your
podcast in
minutes
It is Free