Corporate Caffeine with Dacia Coffey
Business:Marketing
Marketing and sales teams should be two sides of the same coin, both of their jobs are to grow the business. But if that’s true, why is it so common for a company’s marketing and sales teams to be disconnected and distrustful of each other?
On today’s episode of Corporate Caffeine, we are talking Sales and Marketing Alignment. We've brought in Joe English and Chris Goade of 360 Consulting. Their resumes and the sales leadership achievements that they've been able to drive in their careers are remarkable! Then on the marketing side we have Dacia Coffey and Daisy McCarty talking about marketing strategy and how we align to drive sales performance.
We talked about:
This conversation will make you think very differently about how you're structuring your growth and what you need to do in the long term. Let's just go ahead and dive right in to How to Build Marketing and Sales Alignment!
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