Making the Most of the Holiday Season as a Content Creator or Influencer with Alex Dicapo

Since Q4 is one of the biggest spending periods of the entire year, it makes sense that as creators we’re curious on how to work with brands for the holidays.

Since we as influencers or creators influence purchasing decisions, it’s a prime time of year to make a decent chunk of income. Many brands - especially those that are more prominent during the holiday season like giftable products or alcohol brands - save a chunk of their budget for this time of year. They’re making more money, so they’re willing to spend a bit more too.

Today, we’re here with Alex DiCapo, the VP on the digital & influencer team at AZOINE PR. She has developed and implemented impactful social campaigns across fashion, lifestyle, wellness, and tech for a diverse clientele.

Today, we’re diving into everything that you need to know as a creator to have a successful holiday season working with brands.

How do agencies and brands find and choose the creators they’re working with? When’s the best time to pitch? What can set you apart in that pitch? What makes a brand want to continue working with you even after the holiday season?

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