”If It’s Not Cold, It’s Not Sold” with Christian Webb CEO, Electrolit and Matt Kovacs, President, Blaze PR E 141
The #1 channel for beverages, especially impulse purchases, is none other than your local convenience store. With 155,000 points of distribution around the country and annualized revenue of ~ $650 billion, C-Stores are hyper-local innovation hubs for testing new designs and flavors.
These aren't your grandfather's gas stations! Yes, you still find candy bars, gum, and sugary sodas, but the good-for-you food and beverage trend transformed the shelves and coolers from pure garbage food and drinks into a viable channel to innovate and launch a brand.
Join C-Store expert Christian Webb, the CEO of Electrolit, and the PR SME, Matt Kovacs from Blaze PR as we dive deep into the trends shaping C-Store channel strategies.
Connect with Christian: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024/
Electrolit: https://electrolit.com/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
Blaze PR: http://www.blazepr.com/
About your Host Tony Moore and the Winning at Work podcast:
Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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