So, how do celebrities build brands that capture attention in the fast-paced and overwhelming world of entertainment? Vinnie Potestivo began his impressive career by helping to create and launch MTV’s Talent Development department. He worked with celebrities like Beyonce and Mandy Moore, and now he’s leveraging that insight in his own podcast. Learn why he says that building a celebrity brand is not about getting discovered…it’s about where and when you get discovered, and the actions you take along the way.
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