How to Change People’s Behavior to Lead a Global Movement | WeHero Interview

It is a long, tedious process to try to change someone’s behavior. But this is exactly what we need to happen for the climate movement.

But we need to make it as easy as possible. Make that transition simple, or give people enough of a reason to want to make that change.

WeHero is at the forefront of this. Their main question is to ask how they can have people not just volunteer one time, but change their hearts and their minds to say that I not only want to volunteer once, but I want to volunteer again.

Create that transformation that is needed for any movement.

But that is not all that this interview is about with Andy Vandenberg. Because Andy and his business partner create businesses that will create a positive impact on the world.

So they created 2 other businesses as well. CarbonHero and The Impact Job.

CarbonHero gives small businesses a place to understand exactly what their carbon footprint is and how to manage it.

The Impact Job is a community and job board that brings impact jobs to job-seekers looking to make an impact on the world through sustainability, ESG, etc.

So don’t miss out on the full interview with Andy, as this is truly an amazing episode that you don’t want to miss.

Chapters

0:00 - Changing Behavior to Lead to a Global Movement

3:32 - Introduction into Andy’s 3 ventures (WeHero, CarbonHero, and The Impact Job)

6:20 - WeHero’s mission

7:28 - Changing the mind

8:32 - WeHero’s volunteer experiences

9:09 - Where they happen

10:17 - Andy still is able to get his hands dirty

11:38 - Diving into the Psychology of Behavioral Change

13:40 - Where WeHero came from

14:47 - How WeHero measures impact

16:17 - Handling survey response rates

16:46 - Number of companies WeHero works with

17:18 - WeHero Goals for 2022

18:43 - WeHero’s adaptation during the pandemic

20:43 - CarbonHero intro

23:19 - Impact of CarbonHero

25:05 - Biggest learning from experience

27:13 - Carbon offsetting debate...business as usual?

30:25 - Andy’s favorite part of CarbonHero

31:18 - The Impact Job Introduction

32:44 - Company Vetting

33:49 - Curating the best jobs

34:39 - You can make a career out of fighting the climate crisis

35:25 - Goals for The Impact Job in 2022

36:15 - One tip for other ecopreneurs

37:00 - How to get in touch with Andy: websites linked below

 

Andy mentions one example of an amazing nonprofit that exemplifies their program really well:

Sankara Eye Foundation → https://giftofvision.org/

 

Check out WeHero’s website:

https://www.wehero.co/

Check out CarbonHero’s website:

https://mycarbonhero.com/

Check out The Impact Job’s website:

https://www.theimpactjob.com/

 

 

Check out this interview that I mention at the end of the episode:

YouTube: https://youtu.be/axcllL0F3PQ

or

Audio: https://podcast.greenbusinessimpact.com/e/how-saving-the-soil-is-vital-to-saving-our-planet-interview-with-save-soil-volunteer-aswin-kumar/

 

 

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