S15E2 - Recession-proofing marketing

It's pretty clear we're headed for a downturn at this point... in many of our clients' industries, at least. So, how should firm marketers respond and prepare? Ash and Flo discuss why changing your messages and offering is very likely a must at this point, and how you should think about cutting spending and increasing efficiency in your own function.

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

Pls. find the shownotes for this episode at unbillable-hrs.com.